Our team had the pleasure of working on this year's NHL x SN IDs, which celebrate everything that makes pro sports great. Leveraging our unique access to the game and its stars, we infused each ID with emotion to create a more engaging and memorable experience. Using exclusive footage from the NHL Player Media Tour and in-game moments, our team highlighted the dazzling moments that can only be experienced on Sportsnet, culminating with a "crowning" of the hero.

I was responsible for the art direction, design, and motion.