CITYTV IDENTS

Presented are several process pitch boards and final frames crafted for the 5-second station identification project for Citytv, offering a glimpse into the creative journey that propelled its transformation.

PROJECT: Broadcast Promo Spot

Responsible for Art Direction, Design & Motion

CONCEPT A

The challenge entailed establishing a distinct atmosphere and tone congruent with the promotional objectives of the time period. Certain designs were tailored to individual shows, necessitating the creation of environmental assets that align with each program's thematic elements. Additionally, others were crafted to reflect specific genres, such as romance, game shows, thrillers, and crime dramas.

Crimeboard_cu05_cc.jpg
Crimeboard_cu06_cc.jpg
Crimeboard_cu02_cc.jpg
Crimeboard_cu03_cc.jpg
Crimeboard_wide.png
Crimeboard_cu04_cc.jpg
Citytv_ID_boards_05.jpg
Citytv_ID_boards_06.jpg
Citytv_ID_boards_03.jpg
Citytv_ID_boards_04.jpg
Citytv_ID_boards_01.jpg
Citytv_ID_boards_02.jpg

CONCEPT B

This approach closely adheres to the primary Citytv branding, characterized by a teal color scheme and a streamlined aesthetic.

Citytv_ID_boards_teal_04.jpg
Citytv_ID_boards_teal_03.jpg
Citytv_ID_boards_teal_02.jpg
Citytv_ID_boards_teal_01.jpg
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