For the Toronto Blue Jays Media Day in collaboration with Sportsnet, I was responsible for leading the visual approach and overall design execution. This included creating a series of set designs tailored for both the team and the season's campaign. The sets were first developed in 3D with careful attention to detail to ensure they could be seamlessly translated into physical builds for the shoot. In addition to the environments, I designed and animated custom content for the LED screens, ensuring they aligned with the overarching campaign aesthetic and added visual impact to the final production.