This Sportsnet promo package for the Toronto Blue Jays was built to fuse premium brand visuals with the raw texture of the ballpark. I handled the full scope of design, modeling, and motion to bring the concept to life with a strong sense of identity and detail.

At the center of the package was a custom-built 3D model of the TBJ x SN shield. I created a highly detailed version of the logo specifically for macro camera movements, aiming to reveal the logo with a clean and sleek finish. Instead of using basic extrusion techniques, I manually modeled key sections to achieve precise bevels and realistic shaping. Fabric and leather materials were applied to reflect the tactile qualities of baseball gear and add a layer of depth to the identity.

The animation transitions from a stylized SN edge world into a grounded ballpark scene. To support this, I built an environment with grass and dirt elements carefully crafted to match the angle and motion of the SN edge space. This allowed for a seamless blend of brand and setting, reinforcing both the energy of the sport and the continuity of the network’s visual language.

The final result is a bold, detailed promo package that combines craft, texture, and motion to elevate the Blue Jays brand within the Sportsnet universe.